Google Ads + appointment reminders
Ads & Bookings Assistant
Paste your Google Ads numbers and get a plain-English read on what changed. Forward a booking and it reminds you before the client shows up.
- Compares this week to last week
- Explains CTR, cost per click and cost per booking simply
- Suggests what to try next
- Reads booking notifications and sets reminders
The math and booking reader run for real on what you enter.
Google Ads weekly read
Paste last week and this week from your Ads dashboard. Change any number.
Last week
This week
| Metric | Last | This | Change |
|---|---|---|---|
| Click rate | 4.2% | 3.6% | 14.1% |
| Cost per click | $1.18 | $1.39 | 17.9% |
| Clicks that booked | 7.5% | 6.5% | 13.3% |
| Cost per booking | $15.68 | $21.33 | 36.1% |
The read
Each booking cost $21.33, up 36.1% from $15.68. You're paying more for the same result.
Fewer people are clicking (3.6% vs 4.2%). Your ad is showing but not grabbing attention.
People are clicking but booking less (6.5% of clicks booked vs 7.5%).
Clicks got 17.9% more expensive — likely more competition in your area.
Try next
- Refresh the headline: put the price or “book today” in it.
- Check the landing page on a phone — can someone book in under 30 seconds?
- Add negative keywords like “free”, “jobs”, “school”, and “DIY” to stop paying for the wrong searches.
Booking reminders
Forward a booking notification from your scheduling app and it sets a reminder an hour before. Paste your own to test it.
Client
Maria Lopez
Service
New patient exam & cleaning
Date
Thursday, November 13
Time
2:30 PM
Reminder set for Thursday, November 13, 1:30 PM:
“Heads up — Maria Lopez is coming in at 2:30 PM for New patient exam & cleaning.”
Want one of these running for your business?
We set it up, connect it to your tools, and tune it to how you work.